Public relations : strategies and tactics /
"The new edition of Public Relations: Strategies and Tactics will build upon its widespread popularity as a readable, comprehensive introduction to public relations primarily written with the undergraduate in mind. It will also continue its reputation as an up-to-date textbook with examples and case...
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| Main Authors: | , , , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, NJ :
Pearson,
2026
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| Edition: | 12th ed |
| Subjects: | |
| Tags: |
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| Summary: | "The new edition of Public Relations: Strategies and Tactics will build upon its widespread popularity as a readable, comprehensive introduction to public relations primarily written with the undergraduate in mind. It will also continue its reputation as an up-to-date textbook with examples and case studies that students will recognize from today's current events, issues, and daily headlines. The organization and chapters of the new edition will be streamlined to provide more continuity between key concepts"-- |
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| Physical Description: | 672 p col ill |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780134636153 |