Effect of marketing mix strategies on performance of telecommunication companies a case of Vodacom Tanzania

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Bibliografiske detaljer
Hovedforfatter: Njau, Yvonne
Format: Bog
Sprog:engelsk
Udgivet: Nairobi Daystar University 2022
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Beskrivelse
Emne beskrivelse:A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master of Business Administration in Marketing.
Fysisk beskrivelse:xiii, 114 p ill