Consumer behavior and marketing management /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Houghton Mifflin,
1967.
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| 040 | |a DUL |c DUL |d Dwaswala | ||
| 050 | 0 | 0 | |a HF5415.3.M94 1967 |
| 100 | 1 | |a Myers, James H. |9 119665 | |
| 245 | 1 | 0 | |a Consumer behavior and marketing management / |c by James H. Myers and William H. Reynolds. |
| 260 | |a Boston : |b Houghton Mifflin, |c 1967. | ||
| 300 | |a x, 336 p. |c 21 cm. | ||
| 504 | |a Bibliography: p. 315-330. | ||
| 650 | 0 | |a Motivation research (Marketing) |9 119666 | |
| 650 | 0 | |a Marketing |x Management. |9 119667 | |
| 700 | 1 | |a Reynolds, William H., |e joint author. |9 119668 | |
| 942 | |2 lcc |c REF |h HF5415.3 |i .M94 |m 1967 |6 HF54153 M94 | ||
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