Media economics : applying economics to new and traditional media /

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолч: Hoskins, Colin
Бусад зохиолчид: Finn, Adam, 1946-, McFadyen, Stuart
Формат: Ном
Хэл сонгох:англи
Хэвлэсэн: Thousand Oaks, CA : Sage Publications, c2004.
Нөхцлүүд:
Онлайн хандалт:Table of contents
Шошгууд: Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
Агуулга:
  • Introduction and overview
  • Demand and supply
  • Markets
  • Consumer behaviour
  • Production and cost
  • Revenue, profit, risk, and managerial decisions
  • Market structure, theory of the firm, and industrial organization
  • Perfect competition and monopoly
  • Monopolistic competition and oligopoly
  • Pricing and market segmentation
  • Advertising
  • Labour markets
  • Government intervention
  • International trade.