Media economics : applying economics to new and traditional media /
-д хадгалсан:
| Үндсэн зохиолч: | |
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| Бусад зохиолчид: | , |
| Формат: | Ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
Thousand Oaks, CA :
Sage Publications,
c2004.
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| Нөхцлүүд: | |
| Онлайн хандалт: | Table of contents |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Агуулга:
- Introduction and overview
- Demand and supply
- Markets
- Consumer behaviour
- Production and cost
- Revenue, profit, risk, and managerial decisions
- Market structure, theory of the firm, and industrial organization
- Perfect competition and monopoly
- Monopolistic competition and oligopoly
- Pricing and market segmentation
- Advertising
- Labour markets
- Government intervention
- International trade.