Media economics : applying economics to new and traditional media /
में बचाया:
| मुख्य लेखक: | |
|---|---|
| अन्य लेखक: | , |
| स्वरूप: | पुस्तक |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
Thousand Oaks, CA :
Sage Publications,
c2004.
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| विषय: | |
| ऑनलाइन पहुंच: | Table of contents |
| टैग: |
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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विषय - सूची:
- Introduction and overview
- Demand and supply
- Markets
- Consumer behaviour
- Production and cost
- Revenue, profit, risk, and managerial decisions
- Market structure, theory of the firm, and industrial organization
- Perfect competition and monopoly
- Monopolistic competition and oligopoly
- Pricing and market segmentation
- Advertising
- Labour markets
- Government intervention
- International trade.