Media economics : applying economics to new and traditional media /
Zapisane w:
| 1. autor: | |
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| Kolejni autorzy: | , |
| Format: | Książka |
| Język: | angielski |
| Wydane: |
Thousand Oaks, CA :
Sage Publications,
c2004.
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| Hasła przedmiotowe: | |
| Dostęp online: | Table of contents |
| Etykiety: |
Nie ma etykietki, Dołącz pierwszą etykiete!
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Spis treści:
- Introduction and overview
- Demand and supply
- Markets
- Consumer behaviour
- Production and cost
- Revenue, profit, risk, and managerial decisions
- Market structure, theory of the firm, and industrial organization
- Perfect competition and monopoly
- Monopolistic competition and oligopoly
- Pricing and market segmentation
- Advertising
- Labour markets
- Government intervention
- International trade.