Media economics : applying economics to new and traditional media /
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| 主要作者: | |
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| 其他作者: | , |
| 格式: | 圖書 |
| 語言: | 英语 |
| 出版: |
Thousand Oaks, CA :
Sage Publications,
c2004.
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| 主題: | |
| 在線閱讀: | Table of contents |
| 標簽: |
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書本目錄:
- Introduction and overview
- Demand and supply
- Markets
- Consumer behaviour
- Production and cost
- Revenue, profit, risk, and managerial decisions
- Market structure, theory of the firm, and industrial organization
- Perfect competition and monopoly
- Monopolistic competition and oligopoly
- Pricing and market segmentation
- Advertising
- Labour markets
- Government intervention
- International trade.