Media economics : applying economics to new and traditional media /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, CA :
Sage Publications,
c2004.
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| Subjects: | |
| Online Access: | Table of contents |
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Table of Contents:
- Introduction and overview
- Demand and supply
- Markets
- Consumer behaviour
- Production and cost
- Revenue, profit, risk, and managerial decisions
- Market structure, theory of the firm, and industrial organization
- Perfect competition and monopoly
- Monopolistic competition and oligopoly
- Pricing and market segmentation
- Advertising
- Labour markets
- Government intervention
- International trade.