Introduction to mass communication / media literacy and culture
"McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers singl...
Gardado en:
| Autor Principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
New York, NY :
McGraw-Hill Education,
2024
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| Subjects: | |
| Tags: |
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MARC
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| 100 | 1 | |a Baran, Stanley J., |e author. | |
| 245 | 1 | 0 | |a Introduction to mass communication / |c by Stanley J. Baran. |b media literacy and culture |
| 260 | |a New York, NY : |b McGraw-Hill Education, |c 2024 | ||
| 300 | |a xxv, 389 p |b col ill | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media. | |
| 520 | |a "McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- |c Provided by publisher. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 650 | 0 | |a Mass media. | |
| 650 | 0 | |a Mass media and culture. | |
| 650 | 0 | |a Media literacy. | |
| 776 | 0 | 8 | |i Print version: |a Baran, Stanley J.. |t Introduction to mass communication |b Eleventh edition. |d New York, NY : McGraw-Hill Education, [2021] |z 9781260822861 |w (DLC) 2019029882 |
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