International sport marketing : issues and practice /
How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of mark...
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| Other Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2019.
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| Series: | Routledge research in sport business and management
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| Subjects: | |
| Online Access: | Taylor & Francis OCLC metadata license agreement |
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International sport marketing : issues and practice /