Winning With Data : CRM and Analytics for the Business of Sports /
For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The us...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Boca Raton, FL :
Routledge, an imprint of Taylor and Francis,
[2018].
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | Click here to view. |
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Winning With Data : CRM and Analytics for the Business of Sports /