Employer Branding for Competitive Advantage : Models and Implementation Strategies /

Employer Branding for Competitive Advantage : Models and Implementation Strategies /

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This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the p...

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Bibliographic Details
Other Authors: Rana, Geeta (Editor), Agarwal, Shivani (Editor), Śarmā, Ravīndra (Editor)
Format: Electronic eBook
Language:English
Published: CRC Press, 2021.
Edition:1st.
Series:Information Technology, Management and Operations Research Practices
Subjects:
Employees > Recruiting.
Branding (Marketing) > Management.
Social media.
TECHNOLOGY / Operations Research
BUSINESS & ECONOMICS / Human Resources & Personnel Management
Online Access:Taylor & Francis
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