Consumer behaviour and social network sites : the impact of negative word of mouth /

Consumer behaviour and social network sites : the impact of negative word of mouth /

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"This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it. Consumer Behaviour an...

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Bibliographic Details
Main Author: Zaraket, Sarah (Author)
Format: Electronic eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2021.
Subjects:
Consumer behavior.
Social media > Economic aspects.
Online social networks > Economic aspects.
Word-of-mouth advertising.
Consumer complaints.
BUSINESS & ECONOMICS / General
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Marketing / General
Online Access:Taylor & Francis
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Taylor & Francis
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