Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes /
"The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies f...
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| Other Authors: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Routledge,
2020.
|
| Edition: | 1 Edition. |
| Series: | Routledge studies in entrepreneurship
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| Subjects: | |
| Online Access: | Taylor & Francis OCLC metadata license agreement |
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Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes / 
Global marketing management /