Influence of social media engagement on performance of Safaricom brand
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Nairobi
Daystar University
2021
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Subjects: | |
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050 | |a HF5415.1255.A38 2021 | ||
100 | |a Aduvagha, Susan Phera |9 11408 | ||
245 | |a Influence of social media engagement on performance of Safaricom brand |c by Susan Phera Aduvagah | ||
260 | |a Nairobi |b Daystar University |c 2021 | ||
300 | |a xii, 98 p |b ill | ||
500 | |a A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya In partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management. | ||
650 | |a Branding (Marketing) |x Management |9 11409 | ||
650 | |a Communication in marketing |9 11410 | ||
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