Communicating corporate image through strategic sponsorships in the banking sector publics, attitudes and outcomes a case of Barclays bank of Kenya (BBK)
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| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
Nairobi
Daystar University
2020
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Communicating corporate image through strategic sponsorship in the banking sector publics, attitudes and outcomes : a case of Barclays Bank of Kenya (BBK)
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