Effect of relationship marketing strategies on competitive advantage among savings and credit societies in Nairobi county : a case of Mwalimu National/
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
Nairobi, Kenya :
Daystar University,
2019.
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| Sujets: | |
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| Description: | A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfillment for the degree of Master of Business Administration in Marketing. |
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| Description matérielle: | xii, 91 p. ; cm. |
| Bibliographie: | Includes bibliographical references |