Theory of media literacy : a cognitive approach /

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Bibliographic Details
Main Author: Potter, W. James
Format: Book
Language:English
Published: London ; Thousand Oaks, CA : SAGE Publications, 2004.
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Table of Contents:
  • Why do we need a theory of media literacy?
  • Variety of definitions of media literacy
  • Introducing the theory
  • Definitions and distinctions
  • The media literacy model
  • Foundational knowledge structures
  • The locus
  • Competencies and skills of media literacy
  • Information processing
  • The filtering task
  • The meaning matching task
  • The meaning construction task
  • Traps in meaning construction
  • Practices.