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Consumer behavior /

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Bibliographic Details
Main Authors: Schiffman, Leon G. (Author), Wisenblit, Joseph (Author)
Format: Book
Language:English
Published: Boston : Pearson, 2015
Edition:Eleventh edition.
Subjects:
Consumer behavior.
Motivation research (Marketing)
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Description
Item Description:Revised edition.
Physical Description:492 p. illustrations ; 29 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:9780132544368
0132544369

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