Marketing strategies adopted by generic and original drugs companies in an effort to attain strategic competitiveness: a study of Mombasa /

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Matingi, Ireen Mueni
Materiálatiipa: Girji
Giella:eaŋgalasgiella
Almmustuhtton: Nairobi Daystar University 2013
Fáttát:
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MARC

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245 |a Marketing strategies adopted by generic and original drugs companies in an effort to attain strategic competitiveness:  |b a study of Mombasa /  |c Ireen Mueni Matingi 
260 |a Nairobi  |b Daystar University  |c 2013 
300 |a xii, 102 p. 
504 |a Includes bibliographical references 
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650 |a Drugs -- Marketing  |9 6327 
650 |a Drug Industry  |9 6328 
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