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|a Jefkins, Frank.
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| 245 |
1 |
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|a Advertising /
|c by Frank Jefkins.
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| 250 |
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|a 3rd,ed.
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| 260 |
|
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|a London :
|b Pitman,
|c c1994.
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| 300 |
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|a vii,374p. :
|b ill.
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| 500 |
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|a Includes appendix.
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| 504 |
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|a Includes bibliographical references and index.
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