Effects of route to market strategies on product delivery in the soft drink industry : a case of Nairobi Bottlers ltd /

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書目詳細資料
主要作者: Makali, Valentine
格式: 圖書
語言:英语
出版: Nairobi : Daystar University, 2018
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100 |a Makali, Valentine  |9 3568 
245 |a Effects of route to market strategies on product delivery in the soft drink industry :  |b a case of Nairobi Bottlers ltd /  |c by Valentine Makali 
260 |a Nairobi :  |b Daystar University,  |c 2018 
300 |a xi, 88 p. 
500 |a A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management. 
504 |a Includes bibliographical references 
541 |a Daystar University  |c Donation  |d October 2018  |h Ksh. 2,500 
650 |a Marketing   |9 172  |z Kenya 
650 |a Product management  |z Kenya  |9 3809 
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