The role of strategic marketing in enhancing sustainable competitiveness in the market place: a case of selected branches of National Bank, Nairobi,Kenya /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi
Daystar University
2015
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| Subjects: | |
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| 952 | |0 0 |1 0 |2 lcc |4 0 |6 THE S HD00030.00028.O00085 02015 |7 0 |8 AFR |9 126098 |a DUN |b DUN |c AFR |d 2018-10-16 |e Daystar University |g 2500.00 |l 0 |o THES HD30.28.O85 2015 |p BK0106639 |r 2018-10-16 00:00:00 |w 2018-10-16 |x 106,639 |y THES | ||
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| 040 | |a DUL |c DUL |d jkimani | ||
| 100 | |a Odhiambo, Otieno Alex |9 3684 | ||
| 245 | |a The role of strategic marketing in enhancing sustainable competitiveness in the market place: |b a case of selected branches of National Bank, Nairobi,Kenya / |c Otieno Alex Odhiambo | ||
| 260 | |a Nairobi |b Daystar University |c 2015 | ||
| 300 | |a xi, 95 p. |b ill. | ||
| 504 | |a Includes bibliographical references | ||
| 650 | |a Strategic planning |9 172 | ||
| 650 | |a Competition |9 740 | ||
| 942 | |2 lcc |c THES |h HD30.28 |i .O85 |k THES |m 2015 |6 HD003028 O85 | ||