A profile of the United States toy industry : serious fun /
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Format: | Elektronski eKnjiga |
| Jezik: | angleščina |
| Izdano: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2017.
|
| Izdaja: | Second edition. |
| Serija: | Industry profiles collection.
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| Teme: | |
| Online dostop: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
Brez oznak, prvi označite!
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Kazalo:
- 1. A brief history of the U.S. toy industry
- 2. The toy industry by size and category
- 3. Product still rules
- 4. Buying and selling
- 5. Creating desire: licensing, advertising, and marketing
- 6. The money game: the financial realities of the toy industry
- 7. So you still want to play?
- Epilogue: play it forward: forecasting the future
- Bibliography
- Index.