A profile of the United States toy industry : serious fun /

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Detalhes bibliográficos
Autor principal: Byrne, Christopher (Autor)
Formato: Recurso Eletrônico livro eletrônico
Idioma:inglês
Publicado em: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2017.
Edição:Second edition.
coleção:Industry profiles collection.
Assuntos:
Acesso em linha:An electronic book accessible through the World Wide Web; click to view
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Sumário:
  • 1. A brief history of the U.S. toy industry
  • 2. The toy industry by size and category
  • 3. Product still rules
  • 4. Buying and selling
  • 5. Creating desire: licensing, advertising, and marketing
  • 6. The money game: the financial realities of the toy industry
  • 7. So you still want to play?
  • Epilogue: play it forward: forecasting the future
  • Bibliography
  • Index.