Service excellence : creating customer experiences that build relationships /

Service has a unique ability to create experiences that build profitable relationships with customers. Based on a service-centered perspective, this book analyzes the challenges of creating excellent customer experiences, including the management of technology and new media. It describes how custome...

Повний опис

Збережено в:

Бібліографічні деталі
Автор:	Bolton, Ruth N. (Ruth Nancy) (Автор)
Формат:	Електронний ресурс eКнига
Мова:	English
Опубліковано:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Редагування:	First edition.
Серія:	Marketing strategy collection.
Предмети:	Customer services. big data business analytics cocreation customer equity customer experience customer journey customer lifetime value customer retention design digital media innovation loyalty relationship satisfaction service
Онлайн доступ:	An electronic book accessible through the World Wide Web; click to view
Теги:	Додати тег Немає тегів, Будьте першим, хто поставить тег для цього запису!

Service excellence : creating customer experiences that build relationships / за авторством Bolton, Ruth N. (Ruth Nancy)

Опубліковано 2016

An electronic book accessible through the World Wide Web; click to view

Електронний ресурс eКнига

Service excellence : creating customer experiences that build relationships /

Service excellence : creating customer experiences that build relationships / за авторством Bolton, Ruth N. (Ruth Nancy)

Схожі ресурси