Social media marketing : strategies in utilizing consumer-generated content /
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| Autor principal: | |
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| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| Edição: | First edition. |
| Colecção: | Digital and social media marketing and advertising collection.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- 1. What is consumer-generated content?
- 2. Consumer-generated content and Web 2.0
- 3. Trustworthiness of consumer-generated content
- 4. A cross-national perspective on consumer-generated content
- 5. Optimizing consumer-generated content
- References and bibliographies
- Index.