Social media marketing : strategies in utilizing consumer-generated content /
Spremljeno u:
| Glavni autor: | |
|---|---|
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| Izdanje: | First edition. |
| Serija: | Digital and social media marketing and advertising collection.
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| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
Bez oznaka, Budi prvi tko označuje ovaj zapis!
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Sadržaj:
- 1. What is consumer-generated content?
- 2. Consumer-generated content and Web 2.0
- 3. Trustworthiness of consumer-generated content
- 4. A cross-national perspective on consumer-generated content
- 5. Optimizing consumer-generated content
- References and bibliographies
- Index.