Social media marketing : strategies in utilizing consumer-generated content /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Fformat: | Electronig eLyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
|
| Rhifyn: | First edition. |
| Cyfres: | Digital and social media marketing and advertising collection.
|
| Pynciau: | |
| Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
Tabl Cynhwysion:
- 1. What is consumer-generated content?
- 2. Consumer-generated content and Web 2.0
- 3. Trustworthiness of consumer-generated content
- 4. A cross-national perspective on consumer-generated content
- 5. Optimizing consumer-generated content
- References and bibliographies
- Index.