Fostering brand community through social media /
Enregistré dans:
| Auteurs principaux: | , , |
|---|---|
| Format: | Électronique e-book |
| Langue: | anglais |
| Publié: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| Édition: | First edition. |
| Collection: | Digital and social media marketing and advertising collection.
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| Sujets: | |
| Accès en ligne: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Table des matières:
- 1. The online brand community
- 2. Brand characteristics
- 3. Relational characteristics in social media
- 4. Community characteristics
- 5. Virtually there
- 6. The nature of fandom and shared power in the social environment
- 7. Past, present, and future of digital brand communities
- Notes
- Bibliography
- Index.