Email marketing in a digital world : the basics and beyond /
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| Главные авторы: | , , |
|---|---|
| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| Редактирование: | First edition. |
| Серии: | Digital and social media marketing and advertising collection.
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| Предметы: | |
| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
|
Оглавление:
- Part 1. What everyone should know about email
- 1. Email still matters
- 2. You've got mail! A trip down memory lane
- 3. The anatomy of an email and email environments
- 4. The metrics of email marketing
- Part 2. Email marketing strategy
- 5. Consumer decision making and the role of email
- 6. Making a list that is worth its weight in gold
- 7. Optimizing emails and A/B testing
- Part 3. Beyond the basics of email
- 8. The personalities of email users
- 9. Social media and email: friend, ally, or frenemy?
- 10. Integrating email with big data
- Index.