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Email marketing in a digital world : the basics and beyond /

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Main Authors: Hanna, Richard C. (Author), Swain, Scott D. (Author), Smith, Jason (Author)
Formato: Recurso Electrónico livro electrónico
Idioma:inglês
Publicado em: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edição:First edition.
Colecção:Digital and social media marketing and advertising collection.
Assuntos:
Internet marketing.
Electronic mail messages.
Email marketing
email metrics
email history
CAN-SPAM
A/B testing
social media
email lists
segmentation
big data
Acesso em linha:An electronic book accessible through the World Wide Web; click to view
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Sumário:
  • Part 1. What everyone should know about email
  • 1. Email still matters
  • 2. You've got mail! A trip down memory lane
  • 3. The anatomy of an email and email environments
  • 4. The metrics of email marketing
  • Part 2. Email marketing strategy
  • 5. Consumer decision making and the role of email
  • 6. Making a list that is worth its weight in gold
  • 7. Optimizing emails and A/B testing
  • Part 3. Beyond the basics of email
  • 8. The personalities of email users
  • 9. Social media and email: friend, ally, or frenemy?
  • 10. Integrating email with big data
  • Index.

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