Writing for public relations : a practical guide for professionals /
Збережено в:
| Автор: | |
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| Формат: | Електронний ресурс eКнига |
| Мова: | Англійська |
| Опубліковано: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| Редагування: | First edition. |
| Серія: | Corporate communication collection.
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| Предмети: | |
| Онлайн доступ: | An electronic book accessible through the World Wide Web; click to view |
| Теги: |
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| Короткий огляд: | The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations. |
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| Фізичний опис: | 1 online resource (136 pages) : illustrations. Also available in print. |
| Формат: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Бібліографія: | Includes bibliographical references (pages 129-132) and index. |
| ISBN: | 9781631573064 |
| ISSN: | 2156-8170 |
| Доступ: | Access restricted to authorized users and institutions. |