Writing for public relations : a practical guide for professionals /
Đã lưu trong:
| Tác giả chính: | |
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| Định dạng: | Điện tử eBook |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| Phiên bản: | First edition. |
| Loạt: | Corporate communication collection.
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| Những chủ đề: | |
| Truy cập trực tuyến: | An electronic book accessible through the World Wide Web; click to view |
| Các nhãn: |
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
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| Bài tóm tắt: | The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations. |
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| Mô tả vật lý: | 1 online resource (136 pages) : illustrations. Also available in print. |
| Định dạng: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Thư mục: | Includes bibliographical references (pages 129-132) and index. |
| số ISBN: | 9781631573064 |
| số ISSN: | 2156-8170 |
| Truy cập: | Access restricted to authorized users and institutions. |