Public relations ethics : how to practice PR without losing your soul /

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखकों: Martin, Dick (लेखक), Wright, Donald K. (लेखक)
स्वरूप: इलेक्ट्रोनिक ई-पुस्तक
भाषा:अंग्रेज़ी
प्रकाशित: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
संस्करण:First edition.
श्रृंखला:Public relations collection.
विषय:
ऑनलाइन पहुंच:An electronic book accessible through the World Wide Web; click to view
टैग: टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
विषय - सूची:
  • 1. Introduction
  • 2. Is public relations inherently unethical?
  • 3. Virtue and character
  • 4. Public relations of character
  • 5. Veracity, visibility, and validity
  • 6. Respect for reason
  • 7. The public interest
  • 8. Corporate responsibility
  • 9. Duties and rights
  • 10. Care and justice
  • 11. Ethical decision making
  • 12. Frameworks for ethical reasoning
  • 13. Constructing a personal framework for ethical reasoning
  • 14. Conclusion
  • References
  • Index.