Writing online : a guide to effective digital communication at work /
Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day r...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| Edition: | First edition. |
| Series: | Corporate communication collection.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- 1. Digital writing, what's the big deal?
- 2. Professional communication online
- 3. How (not) to use keystrokes
- 4. Arenas of digital writing
- 5. Writing e-mail messages
- 6. Chat and instant messaging
- 7. Corporate communication in the digital age
- 8. From theory to practice
- Notes
- Bibliography
- Index.