How strong is your firm's competitive advantage? /

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Marburger, Daniel R. (लेखक)
स्वरूप: इलेक्ट्रोनिक ई-पुस्तक
भाषा:अंग्रेज़ी
प्रकाशित: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
संस्करण:Second edition.
श्रृंखला:Economics collection.
विषय:
ऑनलाइन पहुंच:An electronic book accessible through the World Wide Web; click to view
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विषय - सूची:
  • Part I. If you could choose any price, what would it be? Fundamentals for the single price firm
  • 1. Economics and the business manager: what is economics all about?
  • 2. The shareholders want their profits, and they want them now: short-run profit maximization for the firm
  • Part II. What does five forces model say about your firm?
  • 3. Warning: cheaper substitutes are hazardous to your profits
  • 4. We could make more money if our competitors would just go away
  • 5. Is my supplier holding five aces? The bargaining power of suppliers
  • 6. When the buyer holds six aces: the bargaining power of buyers
  • 7. How to keep firms from beating each other up
  • Appendix I. How strong is your firm's competitive advantage? Summary of factors and strategies
  • Appendix II. Relevant published case studies
  • Notes
  • References
  • Index.