How strong is your firm's competitive advantage? /

সংরক্ষণ করুন:
গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Marburger, Daniel R. (লেখক)
বিন্যাস: বৈদ্যুতিক বৈদ্যুতিন গ্রন্থ
ভাষা:ইংরেজি
প্রকাশিত: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
সংস্করন:Second edition.
মালা:Economics collection.
বিষয়গুলি:
অনলাইন ব্যবহার করুন:An electronic book accessible through the World Wide Web; click to view
ট্যাগগুলো: ট্যাগ যুক্ত করুন
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
সূচিপত্রের সারণি:
  • Part I. If you could choose any price, what would it be? Fundamentals for the single price firm
  • 1. Economics and the business manager: what is economics all about?
  • 2. The shareholders want their profits, and they want them now: short-run profit maximization for the firm
  • Part II. What does five forces model say about your firm?
  • 3. Warning: cheaper substitutes are hazardous to your profits
  • 4. We could make more money if our competitors would just go away
  • 5. Is my supplier holding five aces? The bargaining power of suppliers
  • 6. When the buyer holds six aces: the bargaining power of buyers
  • 7. How to keep firms from beating each other up
  • Appendix I. How strong is your firm's competitive advantage? Summary of factors and strategies
  • Appendix II. Relevant published case studies
  • Notes
  • References
  • Index.