Smart marketing : how to dramatically grow your revenue /
This book is designed to help organizations that already offer a great product or service to communicate its value to potential customers and sell significantly more than they do currently. You won't have a million dollar marketing budget or a team of professional marketers to help you get the...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Edition: | First edition. |
| Series: | Marketing strategy collection.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- 1. Principle 1: a positive marketing mindset, managing what's in-between your ears
- 2. Principle 2: insight, understanding your customers
- 3. Principle 3: messaging, developing messages that stick
- 4. Principle 4: visibility, being useful to customers
- 5. Principle 5: planning
- 6. Principle 6 (part one): selling, like it or not, you are in sales
- 7. Principle 6 (part two): closing the sale
- 8. Principle 7: productivity, maximizing your marketing productivity
- 9. Conclusion
- References
- Index.