Revenue management : a path to increased profits /

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Huefner, Ronald J. (लेखक)
स्वरूप: इलेक्ट्रोनिक ई-पुस्तक
भाषा:अंग्रेज़ी
प्रकाशित: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
संस्करण:Second edition.
श्रृंखला:Managerial accounting collection.
विषय:
ऑनलाइन पहुंच:An electronic book accessible through the World Wide Web; click to view
टैग: टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
विषय - सूची:
  • 1. What is revenue management and why is it important?
  • 2. Origins and applications of revenue management
  • 3. Introduction to financial analysis of revenue management decisions
  • 4. Setting prices: an overview
  • 5. Revenue management techniques
  • 6. Customer reactions to revenue management techniques
  • 7. Additional tools for analysis of revenue management decisions
  • 8. Revenue management and capacity analysis
  • 9. Revenue management and the theory of constraints
  • 10. Relating revenue management to customer value
  • 11. Are your customers profitable?
  • 12. Making revenue management decisions
  • 13. Emerging issues in revenue management
  • Notes
  • References
  • Index.