Revenue management : a path to increased profits /
Sábháilte in:
| Príomhchruthaitheoir: | |
|---|---|
| Formáid: | Leictreonach Ríomhleabhar |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Eagrán: | Second edition. |
| Sraith: | Managerial accounting collection.
|
| Ábhair: | |
| Rochtain ar líne: | An electronic book accessible through the World Wide Web; click to view |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
|
Clár na nÁbhar:
- 1. What is revenue management and why is it important?
- 2. Origins and applications of revenue management
- 3. Introduction to financial analysis of revenue management decisions
- 4. Setting prices: an overview
- 5. Revenue management techniques
- 6. Customer reactions to revenue management techniques
- 7. Additional tools for analysis of revenue management decisions
- 8. Revenue management and capacity analysis
- 9. Revenue management and the theory of constraints
- 10. Relating revenue management to customer value
- 11. Are your customers profitable?
- 12. Making revenue management decisions
- 13. Emerging issues in revenue management
- Notes
- References
- Index.