Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers /
Enregistré dans:
| Auteurs principaux: | , |
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| Format: | Électronique e-book |
| Langue: | anglais |
| Publié: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Édition: | First edition. |
| Collection: | Selling and sales force management collection.
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| Sujets: | |
| Accès en ligne: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Table des matières:
- 1. Key account management, organizational alignment, and the selling center
- 2. Building and delivering value to key accounts
- 3. Leveraging collaborative CRM and technology
- 4. Business customer marketing and key account development
- Conclusion
- Biographies
- References
- Index.