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Corporate branding in Facebook fan pages : ideas for improving your brand value /

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Detalles Bibliográficos
Autores principales: Zamith Brito, Eliane Pereira (Autor), Zanette, Maria Carolina (Autor), Caires Abdalla, Carla (Autor), Ferreira, Mateus (Autor), Limongi, Ricardo (Autor), Rosenthal, Benjamin (Autor)
Formato: Electrónico eBook
Lenguaje:inglés
Publicado: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edición:First edition.
Colección:Digital and social media marketing and advertising collection.
Materias:
Facebook (Electronic resource)
Internet marketing.
Branding (Marketing)
Corporate image.
corporate brands
Facebook
social media
Acceso en línea:An electronic book accessible through the World Wide Web; click to view
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Tabla de Contenidos:
  • 1. The role of social media in emerging markets
  • 2. Small- and medium-sized enterprises in emerging countries and the use of social media
  • 3. Creating online corporate brands on Facebook fan pages
  • 4. Facebook fan pages, engagement, trust, and word of mouth
  • 5. Creating experiences on Facebook
  • 6. Measuring the performance of brand communities on Facebook
  • Notes
  • References
  • Index.

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