Corporate branding in Facebook fan pages : ideas for improving your brand value /
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| Главные авторы: | , , , , , |
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| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Редактирование: | First edition. |
| Серии: | Digital and social media marketing and advertising collection.
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| Предметы: | |
| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
| Метки: |
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Оглавление:
- 1. The role of social media in emerging markets
- 2. Small- and medium-sized enterprises in emerging countries and the use of social media
- 3. Creating online corporate brands on Facebook fan pages
- 4. Facebook fan pages, engagement, trust, and word of mouth
- 5. Creating experiences on Facebook
- 6. Measuring the performance of brand communities on Facebook
- Notes
- References
- Index.