Store design and visual merchandising : creating store space that encourages buying /
The careful, creative, and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, the interested reader will find a variety of hands-on suggestions for how to optimize the desig...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Edition: | Second edition. |
| Series: | Consumer behavior collection.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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|---|---|---|---|
| 001 | ebr11028991 | ||
| 003 | CaPaEBR | ||
| 005 | 20180830115403.0 | ||
| 006 | m eo d | ||
| 007 | cr cn |||m|||a | ||
| 008 | 150313s2015 nyua foab 001 0 eng d | ||
| 020 | |a 9781631571138 |q e-book | ||
| 020 | |z 9781631571121 |q paperback | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 035 | |a (OCoLC)904942973 | ||
| 050 | 4 | |a HF5429 |b .E288 2015 | |
| 082 | 0 | 4 | |a 658.87 |2 23 |
| 100 | 1 | |a Ebster, Claus., |e author. | |
| 245 | 1 | 0 | |a Store design and visual merchandising : |b creating store space that encourages buying / |c Claus Ebster and Marion Garaus. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) : |b Business Expert Press, |c 2015. | |
| 300 | |a 1 online resource (220 pages) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Consumer behavior collection, |x 2163-937X | |
| 504 | |a Includes bibliographical references (pages 203-214) and index. | ||
| 505 | 0 | |a Introduction. What store design can do for you -- 1. Store layout: understanding and influencing how shoppers navigate your store -- 2. Where am I? Helping shopper orientation in your store -- 3. Store design factors: looking good from store front to store back -- 4. Visual merchandising: capturing customer attention -- 5. Store atmosphere: communicating using the senses -- 6. Experiential store design: make shopping memorable and fun -- 7. A cookbook for best store design: seven recipes -- Notes -- References -- Illustration credits -- Index. | |
| 506 | 1 | |a Access restricted to authorized users and institutions. | |
| 520 | 3 | |a The careful, creative, and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, the interested reader will find a variety of hands-on suggestions for how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. The focus is on the practical applicability of the concepts discussed, but this accessible book is nevertheless firmly grounded in consumer and psychological research. In this respect, Store Design and Visual Merchandising is uniquely positioned compared with books written by artists, architects, and interior designers, which often lack a solid research foundation, and scholarly articles, which are often inaccessible to the educated yet nonspecialized reader. In writing this book, the authors had drawn on both the recent research literature on shopper marketing and their own extensive experience in marketing consulting and consumer research. Topics covered include the following: goals and relevance of store design; shopper marketing; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors, and scents; and creation of emotional shopping experiences and theming. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 538 | |a System requirements: Adobe Acrobat reader. | ||
| 588 | |a Title from PDF title page (viewed on March 13, 2015). | ||
| 650 | 0 | |a Stores, Retail |x Design and construction. | |
| 650 | 0 | |a Display of merchandise. | |
| 653 | |a consumer behavior | ||
| 653 | |a marketing | ||
| 653 | |a retailing | ||
| 653 | |a shopper marketing | ||
| 653 | |a store design | ||
| 653 | |a visual merchandising | ||
| 700 | 1 | |a Garaus, Marion., |e author. | |
| 776 | 0 | 8 | |i Print version: |z 9781631571121 |
| 830 | 0 | |a Consumer behavior collection. |x 2163-937X | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=11028991 |z An electronic book accessible through the World Wide Web; click to view |
| 999 | |c 198166 |d 198166 | ||