This note's for you : popular music + advertising = marketing excellence /
From Coca-Cola to Chrysler this book takes you behind the curtain of some of the best popular music in advertising campaigns of all time. Did you know that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign, and that the choir had no idea that Eminem was...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Edition: | First edition. |
| Series: | Digital and social media marketing and advertising collection.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Opening act: the brands
- Synchronization and transcription licenses
- 1. "Teach the World to Sing" - Coca Cola (1971)
- 2. New Generation - Michael Jackson and Pepsi (1983)
- 3. Grapevine - Motown and the California Raisins (1986)
- 4. "Revolution" - The Beatles and Nike (1987)
- 5. "Be My Baby" - The Ronettes and Levi's (1989)
- 6. "Like A Rock" - Bob Seger and Chevy (1991)
- 7. "Start Me Up" - The Rolling Stones and Microsoft (1995)
- 8. "Desert Rose" - Sting and Jaguar (1999)
- 9. "Pink Moon" - Drake and VW (1999)
- 10. "Find My Baby" - Moby and American Express (2000)
- 11. "Days Go By" - Dirty Vegas and Mitsubishi (2002)
- 12. "Lust for Life" - Iggy Pop and Royal Caribbean (2002)
- 13. "Rock and Roll" - Led Zeppelin and Cadillac (2002)
- 14. The Silhouettes - Various Artists and Apple (2003)
- 15. Angels - Bob Dylan and Victoria's Secret (2004)
- 16. "Love Train" - O'Jays and Coors Light (2005)
- 17. "Back in Black" - AC/DC and The Gap (2006)
- 18. "The Hamsters" - Various Artists and Kia (2008)
- 19. "Lose Yourself" - Eminem and Chrysler (2011)
- 20. Horses and Dogs - Fleetwood Mac, Passenger, and Budweiser (2013 and 2014)
- Encore: The Bands
- Notes
- References
- Index.