Digital marketing management : a handbook for the current (or future) CEO /
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Edition: | First edition. |
| Series: | Digital and social media marketing and advertising collection.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Foundations
- 1. How did we get here? Definitions and background
- 2. Strategic thought as it relates to digital marketing
- 3. Website design
- Delivery
- 4. Search engine marketing
- 5. E-mail marketing
- 6. Social media and mobile marketing
- Context
- 7. Customer relationship management (CRM) and the role of leadership in digital marketing
- 8. Legal issues: data privacy, security, and intellectual property
- 9. The customer database and analytics
- 10. Concluding thoughts
- Appendix. Digital marketing plan outline
- Index.