Digital marketing management : a handbook for the current (or future) CEO /

Збережено в:

Бібліографічні деталі
Автор:	Zahay, Debra L. (Автор)
Формат:	Електронний ресурс eКнига
Мова:	Англійська
Опубліковано:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Редагування:	First edition.
Серія:	Digital and social media marketing and advertising collection.
Предмети:	Internet marketing. Digital Marketing Search Engine Marketing E-mail Marketing Social Media Marketing Data Quality Database Management Data analytics
Онлайн доступ:	An electronic book accessible through the World Wide Web; click to view
Теги:	Додати тег Немає тегів, Будьте першим, хто поставить тег для цього запису!

Зміст:

Foundations
1. How did we get here? Definitions and background
2. Strategic thought as it relates to digital marketing
3. Website design
Delivery
4. Search engine marketing
5. E-mail marketing
6. Social media and mobile marketing
Context
7. Customer relationship management (CRM) and the role of leadership in digital marketing
8. Legal issues: data privacy, security, and intellectual property
9. The customer database and analytics
10. Concluding thoughts
Appendix. Digital marketing plan outline
Index.

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