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Digital marketing management : a handbook for the current (or future) CEO /

Sparad:
Huvudupphov: Zahay, Debra L. (Författare, medförfattare)
Materialtyp: Elektronisk E-bok
Språk:engelska
Utgiven: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Upplaga:First edition.
Serie:Digital and social media marketing and advertising collection.
Ämnen:
Internet marketing.
Digital Marketing
Search Engine Marketing
E-mail Marketing
Social Media Marketing
Data Quality
Database Management
Data analytics
Länkar:An electronic book accessible through the World Wide Web; click to view
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Innehållsförteckning:
  • Foundations
  • 1. How did we get here? Definitions and background
  • 2. Strategic thought as it relates to digital marketing
  • 3. Website design
  • Delivery
  • 4. Search engine marketing
  • 5. E-mail marketing
  • 6. Social media and mobile marketing
  • Context
  • 7. Customer relationship management (CRM) and the role of leadership in digital marketing
  • 8. Legal issues: data privacy, security, and intellectual property
  • 9. The customer database and analytics
  • 10. Concluding thoughts
  • Appendix. Digital marketing plan outline
  • Index.

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