Digital privacy in the marketplace : perspectives on the information exchange /
This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the rea...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Edition: | First edition. |
| Series: | Digital and social media marketing and advertising collection.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ebr11007937 | ||
| 003 | CaPaEBR | ||
| 005 | 20180830115400.0 | ||
| 006 | m eo d | ||
| 007 | cr cn |||m|||a | ||
| 008 | 150126s2015 nyu foab 001 0 eng d | ||
| 020 | |a 9781606498491 |q e-book | ||
| 020 | |z 9781606498484 |q paperback | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 035 | |a (OCoLC)900878435 | ||
| 050 | 4 | |a TK5105.875.I57 |b M553 2015 | |
| 082 | 0 | 4 | |a 004.678 |2 23 |
| 100 | 1 | |a Milne, George R., |e author. | |
| 245 | 1 | 0 | |a Digital privacy in the marketplace : |b perspectives on the information exchange / |c George R. Milne. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) : |b Business Expert Press, |c 2015. | |
| 300 | |a 1 online resource (xv, 179 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Digital and social media marketing and advertising collection, |x 2333-8830 | |
| 504 | |a Includes bibliographical references (pages 155-172) and index. | ||
| 505 | 0 | |a 1. The information environment and the privacy problem -- 2. Why privacy is needed -- 3. Perspectives of privacy: technology history and academic theories -- 4. Information exchange and privacy in the marketplace -- 5. Information based privacy harms -- 6. Forms of protection -- 7. The future of privacy -- References -- Index. | |
| 506 | 1 | |a Access restricted to authorized users and institutions. | |
| 520 | 3 | |a This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange affects privacy, what are the privacy harms and protections available, and what is the likely future of privacy. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 538 | |a System requirements: Adobe Acrobat reader. | ||
| 588 | |a Title from PDF title page (viewed on January 26, 2015). | ||
| 650 | 0 | |a Internet |x Access control. | |
| 650 | 0 | |a Teleshopping. | |
| 650 | 0 | |a Computer security. | |
| 650 | 0 | |a Data protection. | |
| 653 | |a Privacy | ||
| 653 | |a Information Exchange | ||
| 653 | |a Technology | ||
| 653 | |a Privacy Harms and Protections | ||
| 653 | |a Future of Privacy | ||
| 776 | 0 | 8 | |i Print version: |z 9781606498484 |
| 830 | 0 | |a Digital and social media marketing and advertising collection. |x 2333-8830 | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=11007937 |z An electronic book accessible through the World Wide Web; click to view |
| 999 | |c 198125 |d 198125 | ||