The fundamentals of financial statement analysis as applied to the Coca-Cola Company /

Recent stock market crises are exacerbated by investors not understanding what has been happening to companies because investors lack an understanding of financial ratio analysis. Stock markets are efficient in that they incorporate, and even anticipate, information about companies based on financia...

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Bibliographic Details
Main Authors: McGowan, Carl (Author), Gardner, John C. (Author), Moeller, Susan E. (Author)
Format: Electronic eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:2014 digital library.
Finance and financial management collection.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Introduction
  • 1. Internet data collection
  • 2. Financial ratio analysis calculating and graphing ratios
  • 3. The DuPont system of financial analysis
  • References
  • Index.