Leadership communication : how leaders communicate and how communicators lead in today's global enterprise /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Harrison, E. Bruce (Awdur), M�uhlberg, Judith (Awdur)
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Rhifyn:First edition.
Cyfres:2014 digital library.
Public relations collection.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • Part I. The new model CCO: grasping the opportunity
  • 1. What's in it for you?
  • 2. Leadership is communication
  • 3. Leadership traits
  • 4. How communicators lead in the C-suite
  • 5. Influence: replacing and reasserting "control"
  • Part II. The influential CCO: skills and competence
  • 6. Listening: where communication begins
  • 7. Culture: understanding and influencing
  • 8. CEO letter: leadership's cardinal communication
  • 9. Language and presentation
  • 10. Limits: corporate governance
  • Part III. The working CCO: leadership in context
  • 11. Crisis basics: "Topic A bad news" and the CCO
  • 12. Crisis communication strategies and execution
  • 13. Pre-crisis intelligence: SEC risk factors
  • 14. Sustainable business communication: financial, social, and civic
  • 15. Continuing the trustworthy deal
  • References
  • Index.