A professional and practitioner's guide to public relations research, measurement, and evaluation /

A professional and practitioner's guide to public relations research, measurement, and evaluation /

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Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book will provide you with...

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Bibliographic Details
Main Authors: Michaelson, David (Author), Stacks, Don W. (Author)
Format: Electronic eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edition:Second edition.
Series:2014 digital library.
Public relations collection.
Subjects:
Public relations > Evaluation.
Public relations > Research.
public relations
nonfinancial indicators
media analysis
measurement
interviewing
goals and objectives
focus groups
experimentation
evaluation
content analysis
survey and poll research
statistical analysis
standardized measurement
secondary research
sampling
return on investment (ROI)
return on expectation (ROE)
research
research methods
qualitative research
quantitative research
Online Access:An electronic book accessible through the World Wide Web; click to view
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An electronic book accessible through the World Wide Web; click to view

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