Commercial data mining : processing, analysis and modeling for predictive analytics projects /

Saved in:
Bibliographic Details
Main Author: Nettleton, David, 1963-
Format: Electronic eBook
Language:English
Published: Amsterdam : Elsevier, [2014]
Series:Savvy manager's guides.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000 i 4500
001 ebr10838491
003 CaPaEBR
006 m o d
007 cr cn|||||||||
008 131203t20142014ne ad ob 001 0 eng|d
020 |z 9780124166028 (paperback) 
020 |a 9780124166585 (e-book) 
040 |a CaPaEBR  |b eng  |e rda  |e pn  |c CaPaEBR 
035 |a (OCoLC)874161789 
050 1 4 |a HD30.25  |b .N48 2014eb 
082 0 4 |a 658/.056312  |2 23 
100 1 |a Nettleton, David,  |d 1963- 
245 1 0 |a Commercial data mining :  |b processing, analysis and modeling for predictive analytics projects /  |c David Nettleton. 
264 1 |a Amsterdam :  |b Elsevier,  |c [2014] 
264 4 |c �2014 
300 |a 1 online resource (361 pages) :  |b illustrations. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 1 |a The savvy manager's guide 
504 |a Includes bibliographical references and index. 
505 8 |a Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. 
650 0 |a Data mining. 
650 0 |a Management  |x Mathematical models. 
650 0 |a Management  |x Data processing. 
655 0 |a Electronic books. 
776 0 8 |i Print version:  |a Nettleton, David.  |t Commercial data mining : processing, analysis and modeling for predictive analytics projects.  |d Amsterdam : Elsevier, [2014]  |h xi, 288 pages  |k The savvy manager's guide  |z 9780124166028  |w (DLC)17960980 
797 2 |a ebrary. 
830 0 |a Savvy manager's guides. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10838491  |z An electronic book accessible through the World Wide Web; click to view 
999 |c 197804  |d 197804