Basics of branding : a practical guide for managers /
Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2013.
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| Edition: | First edition. |
| Series: | 2013 digital library.
Marketing strategy collection. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Summary: | Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will explain this process. |
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| Item Description: | Part of: 2013 digital library. |
| Physical Description: | 1 online resource (x, 194 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Bibliography: | Includes bibliographical references (pages 187-188) and index. |
| ISBN: | 9781606495933 (e-book) |
| ISSN: | 2150-9662 |
| Access: | Access restricted to authorized users and institutions. |