Basics of branding : a practical guide for managers /

I tiakina i:

Ngā taipitopito rārangi puna kōrero
Kaituhi matua:	Gronlund, Jay (Author)
Hōputu:	Tāhiko īPukapuka
Reo:	Ingarihi
I whakaputaina:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Putanga:	First edition.
Rangatū:	2013 digital library. Marketing strategy collection.
Ngā marau:	Branding (Marketing) basics of branding positioning statement emotional branding consumer insights corporate branding global branding country branding market research creativity ideation innovation model brand names and logos B2B business-to-business value proposition value pricing commoditization marketing and sales alignment silos brand trust social media brand architecture personal branding employer branding brand equity B2C business-to-consumer
Urunga tuihono:	An electronic book accessible through the World Wide Web; click to view
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!

Whakaahuatanga
Whakarāpopotonga:	Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will explain this process.
Whakaahutanga tūemi:	Part of: 2013 digital library.
Whakaahuatanga ōkiko:	1 online resource (x, 194 pages) Also available in print.
Hōputu:	Mode of access: World Wide Web. System requirements: Adobe Acrobat reader.
Rārangi puna kōrero:	Includes bibliographical references (pages 187-188) and index.
ISBN:	9781606495933 (e-book)
ISSN:	2150-9662
Urunga:	Access restricted to authorized users and institutions.

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