Basics of branding : a practical guide for managers /

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Gronlund, Jay (مؤلف)
التنسيق:	الكتروني كتاب الكتروني
اللغة:	الإنجليزية
منشور في:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
الطبعة:	First edition.
سلاسل:	2013 digital library. Marketing strategy collection.
الموضوعات:	Branding (Marketing) basics of branding positioning statement emotional branding consumer insights corporate branding global branding country branding market research creativity ideation innovation model brand names and logos B2B business-to-business value proposition value pricing commoditization marketing and sales alignment silos brand trust social media brand architecture personal branding employer branding brand equity B2C business-to-consumer
الوصول للمادة أونلاين:	An electronic book accessible through the World Wide Web; click to view
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

الوصف
مستخلص:	Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will explain this process.
وصف المادة:	Part of: 2013 digital library.
وصف مادي:	1 online resource (x, 194 pages) Also available in print.
التنسيق:	Mode of access: World Wide Web. System requirements: Adobe Acrobat reader.
بيبلوغرافيا:	Includes bibliographical references (pages 187-188) and index.
ردمك:	9781606495933 (e-book)
تدمد:	2150-9662
وصول:	Access restricted to authorized users and institutions.

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