Basics of branding : a practical guide for managers /
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| 主要作者: | |
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| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2013.
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| 版: | First edition. |
| 叢編: | 2013 digital library.
Marketing strategy collection. |
| 主題: | |
| 在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
| 標簽: |
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| Abstract: | Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will explain this process. |
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| Item Description: | Part of: 2013 digital library. |
| 實物描述: | 1 online resource (x, 194 pages) Also available in print. |
| 格式: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| 參考書目: | Includes bibliographical references (pages 187-188) and index. |
| ISBN: | 9781606495933 (e-book) |
| ISSN: | 2150-9662 |
| 訪問: | Access restricted to authorized users and institutions. |