Marketing strategy for small- to medium-sized manufacturers a practical guide for generating growth, profit, and sales /

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: France, Charles E.
स्वरूप: इलेक्ट्रोनिक ई-पुस्तक
भाषा:अंग्रेज़ी
प्रकाशित: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
संस्करण:1st ed.
श्रृंखला:2013 digital library.
Marketing strategy collection.
विषय:
ऑनलाइन पहुंच:An electronic book accessible through the World Wide Web; click to view
टैग: टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
विषय - सूची:
  • Acknowledgments
  • Foreword
  • 1. Necessary and sufficient conditions for increasing sales and profit
  • 2. Getting down to basics
  • 3. Customer analysis to improve the top and bottom
  • 4. Quotation analysis to improve competitiveness
  • 5. Using customer feedback to inform strategy
  • 6. Product analysis and product management
  • 7. New product development
  • 8. Marketing research and competitor information
  • 9. Crafting goals, objectives, and strategies from the bottom up
  • 10. Sales management
  • 11. Advertising and promotion
  • 12. Conclusion
  • Notes
  • References
  • Index.