Managerial communication evaluating the right dose /

The metaphor of dosage offers a rich organizing principle for managers. It focuses our efforts on such fundamental, pragmatic communication issues as amount, frequency, delivery system, sequencing, interaction with other agents, and contraindications. It suggests compelling new answers to fundamenta...

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Bibliographic Details
Main Author: Johnson, J. David
Format: Electronic eBook
Language:English
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Edition:1st ed.
Series:2012 digital library.
Corporate communication collection.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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020 |z 9781606494646 (pbk.) 
024 7 |a 10.4128/9781606494653  |2 doi 
035 |a (OCoLC)823394012 
035 |a (CaBNVSL)swl00401911 
040 |a CaBNVSL  |c CaBNVSL  |d CaBNVSL 
050 4 |a HD30.3  |b .J645 2012 
082 0 4 |a 658.45  |2 23 
100 1 |a Johnson, J. David. 
245 1 0 |a Managerial communication  |h [electronic resource] :  |b evaluating the right dose /  |c J. David Johnson. 
250 |a 1st ed. 
260 |a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :  |b Business Expert Press,  |c 2012. 
300 |a 1 electronic text (xvi, 170 p.) :  |b digital file. 
490 1 |a Corporate communication collection,  |x 2156-8170 
500 |a Part of: 2012 digital library. 
504 |a Includes bibliographical references and index. 
505 0 |a List of tables and figures -- List of boxes -- Preface -- Prologue -- 1. Introduction and overview -- 2. Definition and the use of metaphor -- 3. The idea of match -- 4. Managing relationships -- 5. Productivity -- 6. Change -- 7. The world outside -- 8. Summing up -- Notes -- References -- Index. 
506 1 |a Access restricted to authorized users and institutions. 
520 3 |a The metaphor of dosage offers a rich organizing principle for managers. It focuses our efforts on such fundamental, pragmatic communication issues as amount, frequency, delivery system, sequencing, interaction with other agents, and contraindications. It suggests compelling new answers to fundamental problems that all managers must face, with an appreciation of basic issues beyond our conscious awareness. The book is targeted toward graduate, executive, and professional audiences. In our day-to-day lives--whether we are discussing things with our housing contractor, our cable repair man, our doctor--we must constantly decide how much communication we should engage in to pursue our projects. This work focuses on the dosage metaphor as a way of confronting this question--what level of communication, both in terms of amount and of depth, is really necessary to accomplish particular purposes? Most communication theories implicitly paint a picture of the prevalence and paramount importance of communication, with a "communication metamyth" that more is necessarily better. This book provides the first truly comprehensive treatment of dosage. It also focuses on perhaps the most contemporaneously interesting issues of change and of productivity. The final chapter presents the dosage metaphor in broad sweep, suggesting a countervailing minimalist approach to communication. 
530 |a Also available in print. 
538 |a Mode of access: World Wide Web. 
538 |a System requirements: Adobe Acrobat reader. 
588 |a Title from PDF t.p. (viewed on January 5, 2013). 
650 0 |a Communication in management. 
653 |a dosage 
653 |a innovation 
653 |a managers 
653 |a managerial communication 
653 |a managing relationships 
653 |a match 
653 |a metaphors 
653 |a organizational change 
653 |a productivity 
776 0 8 |i Print version:  |z 9781606494646 
830 0 |a 2012 digital library. 
830 0 |a Corporate communication collection.  |x 2156-8170 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10642435  |z An electronic book accessible through the World Wide Web; click to view 
999 |c 197505  |d 197505