How strong is your firm's competitive advantage?

Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it's just a matter of time before competitors follow su...

Full description

Saved in:

Bibliographic Details
Main Author:	Marburger, Daniel R.
Format:	Electronic eBook
Language:	English
Published:	[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Edition:	1st ed.
Series:	2012 digital library. Economics collection.
Subjects:	Competition. Market share. Porter's Five Forces bargaining power market power market barriers product differentiation product substitution switching costs
Online Access:	An electronic book accessible through the World Wide Web; click to view
Tags:	Add Tag No Tags, Be the first to tag this record!