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The value of arts for business

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"The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the art...

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Bibliographic Details
Main Author: Schiuma, Giovanni
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Cambridge ; New York : Cambridge University Press, 2011.
Subjects:
Creative ability in business.
Management.
Arts.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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