Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results /

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Detalles Bibliográficos
Autor Principal: Mizrahi, Janet
Formato: Electrónico eBook
Idioma:inglés
Publicado: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010.
Edición:1st ed.
Series:Corporate communication collection,
Subjects:
Acceso en liña:An electronic book accessible through the World Wide Web; click to view
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Descripción
Resumo:This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner.
Descrición Física:1 electronic text (94 p.) : ill., digital file.
Also available in print.
Formato:Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Bibliografía:Includes bibliographical references (p. 85-87) and index.
ISBN:9781606491744 (electronic bk.)
ISSN:2156-8170
Acceso:Access restricted to authorized users and institutions.