Innovation in an advanced consumer society : value-driven service innovation /

Innovation in an advanced consumer society : value-driven service innovation /

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This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms. This book aims to identify the ways in which value can be...

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Bibliographic Details
Main Authors: Furseth, Peder Inge, 1961- (Author), Cuthbertson, Richard (Author)
Format: Book
Language:English
Published: Oxford Oxford University Press 2016
Subjects:
Service industries > Technological innovations.
Service management.
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Athi-River Campus: Open Shelves

Holdings details from Athi-River Campus: Open Shelves
Call Number: HD9980.5.F87 2016
Barcode BK0106487 Available Place a Hold
Barcode BK0106488 Available Place a Hold
Barcode BK0106489 Available Place a Hold

Nairobi Campus: Store

Holdings details from Nairobi Campus: Store
Call Number: HD9980.5.F87 2016
Barcode BK0106491 Available Place a Hold
Barcode BK0106490 Available Place a Hold

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