Franchising dreams the lure of entrepreneurship in America /
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago :
University of Chicago Press,
c2002.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Franchise fundamentals
- King Cleaners
- Sign Masters
- Star Muffler
- Social profile of franchisees
- Networks, alliances, and survival
- Franchisor uncertainties
- Control.