The entrepreneur's guide to marketing
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awdur Corfforaethol: | |
| Fformat: | Electronig eLyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Westport, Conn. :
Praeger,
2009.
|
| Cyfres: | Entrepreneur's guide (Westport, Conn.)
|
| Pynciau: | |
| Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
Tabl Cynhwysion:
- Marketing demystified
- Marketing applied : a strategic overview of marketing
- What do I want?
- Your market and what it needs
- Your operational environment
- Assessing your own capabilities
- Identifying and evaluating your competitors
- Positioning your product or service
- Pricing your products and services
- Deciding on your marketing strategy
- Developing and delivering your message
- Getting your message out there
- Selling effectively and ethically
- Standing by your word
- Calling in the pros
- Conclusion.